PagesSA
custom wordmark logO
PAGESSA is a cybersecurity project built around the three values: Simplify, Standardise, and Automate.
custom wordmark logO
PAGESSA is a cybersecurity project built around the three values: Simplify, Standardise, and Automate.
I designed the five custom characters around these brand values.
The wordmark has a sleek, sculpted form that feels technical and precise, reflecting advanced security systems and modern digital infrastructure. Its metallic, engineered look communicates strength, resilience, and innovation. This is intentionally balanced with the trustworthy luxury serif tagline below, which introduces tradition, credibility, and human assurance.
The wordmark has a sleek, sculpted form that feels technical and precise, reflecting advanced security systems and modern digital infrastructure. Its metallic, engineered look communicates strength, resilience, and innovation. This is intentionally balanced with the trustworthy luxury serif tagline below, which introduces tradition, credibility, and human assurance.
DevElopmEnt
During development, each character went through several iterations to test how well it worked within the overall system. The purple characters mark ideas that were ultimately unusable because they broke consistency, felt visually unbalanced, or caused legibility issues when used alongside other letters. While some of these versions had interesting qualities, they did not translate well as part of a cohesive wordmark.
The red characters were selected as usable because they followed the established shape rules, shared consistent weight and proportions, and felt clear and stable when repeated. The final outcome builds on these strongest forms, bringing them together into a unified wordmark that feels deliberate and confident. This solution worked best because it keeps a technical, engineered feel without becoming overcomplicated, making it clear, scalable, and well suited to a cybersecurity brand built around clarity and trust.
The contrast between the futuristic custom font and the refined serif creates a strong brand identity: cutting-edge yet dependable. Together, they signal a cybersecurity company that simplifies complexity, standardises protection, and automates trust at an enterprise level.
