Since 2014, Green Health Thames Valley has
provided free, tailored horticulture sessions
for mental health support. Unlike other
gardening projects, it focuses on intensive,
personalised care, helping individuals recover
from or manage mental health challenges,
social isolation, and socio-economic
exclusion. Gardening is widely recognised
by health professionals for its therapeutic
benefits.
The chosen colours are natural, calming,
and strong, reflecting the
nurturing, grounded spirit of
Green Health Thames Valley,
inspired by the garden.
The primary colour, forest green,
represents growth, nature, and
support. It’s used for key brand
moments, such as backgrounds,
headings, and elements where
trust and stability are essential.
Black provides a strong
foundation for text and structure,
while white brings space and
balance to every design.
The secondary colour, poppy red,
is our action colour. Inspired by
flowers in the garden, it’s bold
and energetic, used to draw
attention to buttons, calls to
action, and key highlights.
I prototyped a website for them.
Applying our brand guidelines. A link is
provided to demonstrate the flow of the
website mockup. The website is cleaner
and more navigable for users than what
you have now for your members that
may have difficulties using a website in
mind. Straight away I removed two or
three tabs which made it less crowded
and simplified the content to create
clarity.
Leaf in ‘G’ to represent personal growth and
hint gardening as that starts with a G as well.
Love heart in the counter of the ‘A’ to represent
mental health and the values of communtiy
and empowerement
Fun bold font with imperfect edges, this communicates
inclusivity and saying not everyone
is perfect and everyone is welcome here. It’s
also more cheery and less serious.
